"Hello, I'm Samuel Mokum"-
Surprising Lessons For Work At Home Moms, Dads and Youths
1)
Understand Your Man ...or, target market!
That's right. Do you understand your target
market? Are you aware of their needs, desires and driving ambitions? Does your
website speak to your target audience? If not, perhaps you should make some
changes or your website visitor or customer will be "as gone as a wild
goose in winter" too!
2) A Boy
Named Sue
Life isn't easy for a boy named Sue... and
life isn't easy for a wham either. In your business you will have those
confidence killers, dream stealers, fun suckers...whatever you want to call
them. You will have people who try to tell you that you can't achieve your
goals, that what you try won't work. Don't let them get you down!
Sue's father told him, "This world is
rough, and if you're going to make it, you've got to be tough."
How can you get tough in your business?
3) Man In
Black- or Branding 101
J.R. Cash didn't don the all black suit because
he didn't have anything else to wear. It was his trademark. He wore all black
for a reason.
What about you? Are you working on your
brand? In a world full of Dangotes and Mike Adenugas, how will you stand apart?
And remember, your target market doesn't have to be just like you- Johnny Cash
wrote Folsom Prison Blues and connected with inmates when he had never yet step
foot in jail!
4) The
Legend of John Henry's Hammer
This song has two bits of wisdom:
a) Learn your business and you will succeed
John Henry's Daddy told him to: "Learn
to turn a jack, learn to lay a track, learn to pick and shovel too." Are
you learning all you can about Internet Marketing so that you can succeed in
your business? Do you reinvest in ebooks, coaching and mentoring, and software
like John Henry's hammer?
b) Technology has its place but it can't take
the place of humans.
When the steam engine threatened to take the
place of men, Johnny proved that in the end, humans are more valuable. Learn to
use technology (like autoresponders) but remember that your website visitor is
a human and inject some of yourself into your marketing efforts.
5) One Piece
at a Time
This ballad is about a man who decides to
build a Cadillac. He steals one piece at a time from the assembly line
"and it didn't cost him a dime". But in the end, it didn't work out
exactly like he planned!
Does your website look like a pieced together
jalopy? Are you unwilling to spend any money on your own domain and hosting,
content with a free site cluttered up with ads?
6) In The
Jailhouse Now
Please don't throw away your hard work by
doing one of the following things:
Spamming
Copying other people's articles or content
Stealing graphics
Clicking on your Adsense ads
Not keeping records and neglecting to pay
taxes
It just isn't worth it, and you may find
yourself in the jailhouse. Much better to Walk the Line so you can sleep at
night.
7) Ring of
Fire
Maybe you've made a bad choice... entered
into a shotgun romance with a business that's not right for you. Don't be
afraid to realize this, chuck everything and start over! Don't beat your head
against the wall if, after working hard on a project, you decide it's just not
profitable. Better to find your match and pour your energies into that.
In this song, June Carter Cash chronicles her
growing attraction to John. Though they were both involved with other people,
they were obviously soul mates and ended up making music and growing old
together for the next 40 years.
May you make beautiful music with your
business! Till I come your way again, I remain my
humble self.
Samuel Mokum
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